Better Collective triggers UK power play acquiring AceOdds for €42m

Digital sports media group Better Collective acquires multi-language sports betting brand AceOdds to expand its foothold in UK

Better Collective is expanding its footprint in the United Kingdom through the acquisition of sports betting affiliate AceOdds

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aceodds The deal values AceOdds at a 4x EBITDA multiple compared to for Playmaker Capital, the Americas-facing media firm Better Collective