What is IDFA Identifier for Advertisers

Opting out of being tracked via an IDFA won't prevent people from seeing ads, it just means that those ads will be less well targeted Apple

Apple shook things up with iOS 14 and the launch of its ATT privacy framework, which requires users to opt in to sharing their IDFA with individual apps

idfa meaning Unlike third-party cookies, IDFA works in non-browser settings and is persistent, meaning that it can't be deleted and is always associated

veetu selavu meaning in english The IDFA is what tells an advertiser if an ad is working, where conversions come from, who is converting and which part of the budget is